Welcome to L!FE
Share your story. Listen well. Reconnect with humanity.
MISSION STATEMENT
L!FE offers a space, where
people share experiences
and build connections,
because storytelling helps
us see ourselves in others; discovering respect, shared meaning and empathy.
Core Values
L!FE’s Core Values: Connection, Sharing, and Empathy form the foundation of the brand and express what it means to bring people together with purpose. These values ensure that every experience remains human-centered, inclusive, and rooted in understanding.
As guiding principles, our core values shape how L!FE designs programs and how people engage with them.
-
Connection fosters belonging
-
Sharing encourages open exchange
-
Empathy ensures care and respect for others
Together, these keywords help L!FE strengthen communities through meaningful experiences.
Key Words
Exchanging Ideas
Sharing is a two-way exchange, offering and receiving thoughts, stories, and understanding.
Rebranding Guidelines
The L!FE redesign unfolded through a structured, multi-phase creative
process, documented in the below three books. Together, these books
form a complete roadmap of how L!FE’s identity was reimagined — from
idea to expression to implementation.
Visual Strategy Guide
establishes the foundation, defining mission, values, audiences, and the brand’s conceptual direction.
Visual Development Guide
explores the creative evolution,
testing colors, typography, imagery, and composition to
shape brand personality.
Visual Standards Guide
defines our logos, colors, typography, and imagery, ensuring every design feels cohesive. It also includes our extensions that shows what L!FE has to offer.
Rebranding
Presentation
For an introduction to the L!FE rebrand,
watch our video.
