Where stories, experiences, and listening spark connection, sharing, and empathy.
MISSION STATEMENT
L!FE offers a space, where people
share experiences and build connections, because storytelling helps us see ourselves in others; discovering respect, shared meaning and empathy.
Core Values
L!FE’s Core Values: Connection, Sharing, and Empathy form the foundation of the brand and express what it means to bring people together with purpose. These values ensure that every experience remains human-centered, inclusive, and rooted in understanding.
As guiding principles, our core values shape how L!FE designs programs and how people engage with them. Connection fosters belonging, Sharing encourages open exchange, and Empathy ensures care and respect in every interaction. Together, they help L!FE strengthen communities through meaningful, real-world experiences.
Key Words
Manuals
The L!FE redesign unfolded through a structured, multi-phase creative process, documented across three companion books.
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The Visual Strategy Guide established the foundation, defining mission, values, audiences, and the brand’s conceptual direction.
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The Visual Development Guide explored the
creative evolution, testing colors, typography, imagery, and compositional systems to shape the brand’s personality. -
The Visual Standards Guide formalized the decisions, providing clear rules for logo use, color application, typography, layout, and tone.
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Together, these three books form a complete roadmap of how L!FE’s identity was reimagined — from idea to expression to implementation.
